Category: Advertising

Microsoft to Create ‘Office Suite’ for Advertising

Microsoft to Create ‘Office Suite’ for Advertising

Éste es un artículo por Abbey Klaasen @ adage.com Microsoft has long built enterprise software solutions for myriad industries: retail, health care, sales. But now it has its eye on advertising. The software company and Mediabrands, the media division of Interpublic Group of Cos. that counts Microsoft as a major ad client, are collaborating to [...]

June 24, 2009 | 0 Comments More
Las compañías se alinean a conquistar nuevas fronteras

Las compañías se alinean a conquistar nuevas fronteras

• El incremento en la demanda de oficinas virtuales continúa, mientras las empresas exploran nuevos mercados. • Cuando una situación impide estar en el centro de trabajo, la oficina virtual permite continuar con las actividades laborales en todo momento. Los negocios con plena visión del futuro, no esperan a que las cosas mejoren por sí [...]

May 20, 2009 | 0 Comments More
Permission Marketing

Permission Marketing

Les comparto un artículo de William C. Taylor @ fastcompany.com Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed to almost everybody. Will you give him permission to come in and show you the future? Seth Godin’s company, Yoyodyne Entertainment, is all about fun and games. But its [...]

May 19, 2009 | 0 Comments More