Referral Premium
A premium offered to customers for helping sell a product or service to a friend or acquaintance.
Category: Glosario de Términos IAB
Holdover Audience
The percent of a program’s audience that watched or listened to the immediately preceding program on the same station.
Macromarketing
A type of marketing in which a company adapts itself to uncontrollable factors within the industry.
Psychological Segmentation
The separation of consumers into psychological characteristic categories on the basis of standardized tests.
Rate Card
Information cards, provided by both print and broadcast media, which contain information concerning advertising costs, mechanical requirements, issue dates, closing dates, cancellation dates, and circulation data, etc.
On-pack (On-pack Premium)
Used to promote sales of a product. Discount coupons or gifts that are attached to or accompany the product to be purchased.
Expandable banners (Banners desplegables)
Expandable banners (Banners desplegables): Banner publicitario desplegable, hasta 468×240, una vez que el usuario hace clic sobre él o cuando mueve el puntero sobre el banner.
Cooperative Advertising
A system by which ad costs are divided between two or more parties. Usually, such programs are offered by manufacturers to their wholesalers or retailers, as a means of encouraging those parties to advertise the product.
Cyber Monday
The term Cyber Monday refers to the Monday immediately following Black Friday. It is believed to be the ceremonial kick-off of the holiday online shopping season in the United States between Thanksgiving Day and Christmas. While Black Friday is associated with traditional brick-and-mortar stores, “Cyber Monday” symbolizes a busy day for online retailers. The idea [...]
Galvanometer Test
A research method that measures physiological changes in consumers when asked a question or shown some stimulus material such as an ad.
