Éste es un artículo de MIGUEL HELFT @ The New York Times When a US Airways plane landed in the Hudson River in January, the first picture appeared on Twitter. In June, Twitter users were mourning Michael Jackson before major news outlets reported his death. And, this month, as much of the nation was riveted [...]
Éste es un artículo por Michael Learmonth @ adage.com It’s not a surprise, perhaps, that “John Hughes” and “Inglourious Basterds” were breakout search terms on Google in the past month or so. What is surprising: While searches related to movies, games, music, TV and celebrities account for a big percentage of traffic to Google, the [...]
Éste es un artículo por Michael Learmonth @ adage.com It will be at least nine months and probably closer to a year — before Microsoft takes over Yahoo’s search infrastructure, theoretically consolidating 28% of the U.S. search market and mounting the first credible challenge on Google in a decade. But it’s not too early for [...]
Éste es un artículo por Mark Walsh @ mediapost.com With display advertising hit hard by the recession and click-through rates fast disappearing, Web publishers and others have been pushing lately for evaluating the effectiveness of display ads beyond the click. The idea is that online ads can generate consumer interest and actions even if people [...]
Éste es un artículo por Stephanie Clifford @ The New York Times In an effort to fend off federal regulation, major trade groups in the ad vertising industry have announced stricter guidelines on how their members use and collect online data. In a report to be released Thursday, a consortium of the trade groups intends [...]
Éste es un artículo por Miguel Helft @ The NYT Blog YouTube confirmed on Tuesday that Steve Chen, a co-founder and most recently YouTube’s chief technology officer, was no longer working at the company. Mr. Chen left some time ago to work on unspecified engineering projects at its parent, Google. In an e-mail, YouTube spokesman [...]
Éste es un artículo por Abbey Klaasen @ adage.com Microsoft has long built enterprise software solutions for myriad industries: retail, health care, sales. But now it has its eye on advertising. The software company and Mediabrands, the media division of Interpublic Group of Cos. that counts Microsoft as a major ad client, are collaborating to [...]
Éste es un artículo por Stephanie Clifford @ nytimes.com ON a recent Thursday, Darren Herman, the president of Varick Media Management, was sequestered in his SoHo office. He wasn’t scrutinizing a television ad or images from a photo shoot. He was combing through graphs and Excel spreadsheets. Mr. Herman had run 27 ads on the [...]
Éste es un artículo por Georgina Prodhan @ reuters.com Silicon Valley venture capital firm DAG Ventures has joined the backers of online advertising startup OpenX, leading a series C funding round of $10 million that takes total investment in the company to $31 million. OpenX is an independent competitor to advertising services offered by Google [...]
Éste es un artículo @ baquia.com Microsoft dará a conocer esta semana Bing (antes conocido como Kumo), su nueva tecnología de búsqueda con la que pretende hacer frente a Google y Yahoo! en este sector, y aumentar sus ingresos en el mercado de anuncios relacionados. Microsoft está a punto de mostrar al mundo su última [...]
