Corrective Advertising
Corrective Advertising: Advertisements or messages within advertisements, that the Federal Trade Commission orders a company to run, for the purpose of correcting consumers’ mistaken impressions created by prior advertising.
Category: Laura Lake
Eighty-Twenty Rule
Eighty-Twenty Rule: A rule-of-thumb that, for the typical product category, eighty percent of the products sold will be consumed by twenty percent of the customers.
Copyright
The right of copyright gives protection to the originator of material to prevent use without express permission or acknowledgement of the originator.
Classified Advertising
Classified Advertising Print advertising that is limited to certain classes of goods and services, and usually limited in size and content.
Advertising Plan
Advertising Plan: An outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was successful in obtaining those goals.
