Éste es un artículo por Michael Learmonth @ adage.com It will be at least nine months and probably closer to a year — before Microsoft takes over Yahoo’s search infrastructure, theoretically consolidating 28% of the U.S. search market and mounting the first credible challenge on Google in a decade. But it’s not too early for [...]
Éste es un artículo por Stephanie Clifford @ The New York Times In an effort to fend off federal regulation, major trade groups in the ad vertising industry have announced stricter guidelines on how their members use and collect online data. In a report to be released Thursday, a consortium of the trade groups intends [...]
Éste es un artículo por Abbey Klaasen @ adage.com Microsoft has long built enterprise software solutions for myriad industries: retail, health care, sales. But now it has its eye on advertising. The software company and Mediabrands, the media division of Interpublic Group of Cos. that counts Microsoft as a major ad client, are collaborating to [...]
Éste es un artículo por Georgina Prodhan @ reuters.com Silicon Valley venture capital firm DAG Ventures has joined the backers of online advertising startup OpenX, leading a series C funding round of $10 million that takes total investment in the company to $31 million. OpenX is an independent competitor to advertising services offered by Google [...]
Éste es un artículo @ baquia.com Microsoft dará a conocer esta semana Bing (antes conocido como Kumo), su nueva tecnología de búsqueda con la que pretende hacer frente a Google y Yahoo! en este sector, y aumentar sus ingresos en el mercado de anuncios relacionados. Microsoft está a punto de mostrar al mundo su última [...]
Éste es un artículo publicado en eluniversal.com.mx La empresa fundada por Bill Gates decidió bloquear el servicio de Windows Live en los países con los que Estados Unidos mantiene un embargo comercial; Irán, Corea del Norte, Siria y Sudán también son afectados. Microsoft, el gigante de la informática fundado por Bill Gates, ha decidido repentinamente [...]
Éste es un artículo escrito por Brian Morrissey @ adweek.com NEW YORK Microsoft is continuing its attacks on Apple products as overpriced with a new Web campaign for its Zune portable media player. In a Web video, financial planner and former reality show star Wes Moss presents the case that the 120GB iPod would cost [...]
