Category: SEO
SEO (Search Engine Optimization)
SEO (Search Engine Optimization): El Search Engine Optimization o posicionamiento en buscadores, es una estrategia de Marketing Online que busca posicionar a un sitio web en las primeras páginas de resultados de los motores de búsqueda (Search Engine), a través del entendimiento y optimización del código con base en los algoritmos de los buscadores.
After Microsoft-Yahoo Deal, SEO Isn’t Just About Google Anymore
Éste es un artículo por Michael Learmonth @ adage.com It will be at least nine months and probably closer to a year — before Microsoft takes over Yahoo’s search infrastructure, theoretically consolidating 28% of the U.S. search market and mounting the first credible challenge on Google in a decade. But it’s not too early for [...]
Most Marketers Ignore Brand Metrics Online
Éste es un artículo por Brian Morrissey @ adweek.com The Internet has been both blessed and cursed by the click. Blessed because it differentiated itself as more measurable than traditional media — and cursed because it has pigeonholed the medium as an engine of direct-response. A new survey of top marketers by Forbes.com confirms that [...]
